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When it comes to running a business, there are five secret fears. These fears are universal and foundational. Some people have all five of them. Of all these fears, the Fear of People is often the most frightening.


The 5 Secret Fears of Failing in Business - And How To Easily Overcome Them

You may have read several business books. This one is unique because it serves as a solid foundation for building and growing your business. Each chapter stands on its own. And yet together, they form the cornerstone and pillars that strengthen your organization and your employees. Illens Dort’s insightful book helps you unravel the undiscovered secrets that can lead you to new heights.

Many people wrestle with fears, be it the fear of failing or the fear of success. In addition to revealing the five secret fears that keep many from reaching their full potential, Illens shares in this book time-tested principles and practices that he learned from his own experiences and other business owners and leaders. The proven strategies outlined in these pages will help you overcome these fears by taking confident action and put you on a more secure path to experience sustainable success, both personally and professionally.

The 5 Secret Fears of Failing in Business is a powerful, straightforward statement of proven strategies, principles, and practices that are required if you want to accelerate the growth of your enterprise. This book is both practical and inspirational. This is not a book only for business owners and entrepreneurs; it’s a book every individual in the workplace can appreciate and cherish for a long time.

This captivating book is a timeless resource. I hope you will share it with others and use it as a tool to train the members of your team. If you are looking for ways to delight and create loyal customers while producing an engaging and empowering culture in your organization where your employees feel valued and eager to give you their best, you want to read this book.

If you are contemplating the dream to have your own business or are a seasoned business owner, this book will serve as a trusted guide and reminder of “success principles” along your life-long journey. The question is how to put these principles into practice. As Henry David Thoreau pointed out

“As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives. 

Congratulations to Illens Dort for creating a timeless business masterpiece that will help you and your team walk the pathway to transformational success.

—Steven R. Shallenberger, author of the national bestseller, Becoming Your Best, the 12 Principles of Highly Successful Leaders

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Discover which fear is hurting your business and holding you back by completing the “5 Fears Assessment”

Advance Praise for
The 5 Secret Fears of Failing in Business

"In this welcome book, Illens does a masterful job at revealing the five elephants in the room, followed by solid suggestions on how to eat an elephant one bite at a time. Enjoy this satisfying meal designed to feed your soul and improve your business."
Dr. S. Brett Savage
CEO, Next Phase Leadership
"Every business leader has fears. They may manage them well, but they've got them. Those invisible fears hold us back and make us erratic in our work. Thankfully, Illens’ book identifies those fears and clarifies the competencies necessary to overcome them. A must-read for every entrepreneur and a resource guide for every business leader."
Tiffany Coughran
Author - Speaker
"Illens is someone you just want to sit by during a long flight. In this straightforward book, he brings a wealth of wisdom, which he could expand to fill volumes! If you take even a small number of things from what he shares and incorporate them into your business mindset, you will be miles ahead."
Scott Howard
co-owner of Good Earth
"If you own a small business or are thinking about starting one, get this book now. Read it, study it, take notes, and keep it close by as you grow your business. This is more than just another "how to succeed in business" book. This is a business-building reference guide that you will want to refer to often. Illens has done a masterful job of bringing together proven business- building strategies from his own experiences and the experiences of his vast network of successful business owners into an easy-to-read book."
D. Scott Elder
co-founder, Investools, Inc.
“Illens is a masterful teacher with great experience in leadership development and well-rounded education. He has a gift for making the complexities of leadership development simple to understand and execute. I highly recommend this book.”
David Berg
Director of Leadership Development Institute (LDI)

The 5 Secret Fears of Failing in Business